Montero Lamar Hill spent days and days in his closet recording music. He would take samples from YouTube and lay his own lyrics over them. Then he would post his songs to the popular music site Soundcloud and start sharing on social media. At 20 years old, Montero didn’t have a job, he was focused solely on his music and hoped that some day his hustle would pay off. In March 2019 one of his songs, a trap beat with some country banjo and silly lyrics, went viral as a Tik Tok meme and less than a month later Old Town Road by Lil NasX was on the Country Music Charts.
The song was pulled from the Country charts because it “wasn’t country enough,” but it had garnered some attention from producers in LA and Nashville. Soon, Billy Ray Cyrus got involved and the Old Town Road Remix was born. The duet is now the most popular song in the world and NasX’s life is completely different. Some of the latest stories about NasX include his purchase of a luxury sports car for Billy Ray, and the fact that he’s moving into an extravagant new apartment. You can’t go anywhere without hearing Old Towne Road and everyone from kids to adults, urban to suburban, city to country folk all know the song and most of us like it at least a little bit. All of this was made possible because of social media influencers and the viral nature of short music videos on apps like Tik Tok.
What Parents Should Know
This story is interesting from an internet safety standpoint because it highlights the capability of social media and viral media to shape the offline culture. When Tik Tok was Musical.ly, the app allowed you to make short lip sync videos to popular songs. While much of Tik Tok still centers around that model, there are so many influencers making original content and using music or soundtracks from other places that the content on Tik Tok is now becoming a pop chart in itself. Old Town Road is a great example of how content on social media can get so popular that it becomes main stream based solely on the sheer force of its popularity. The lines between internet fame and mainstream fame are blurring more and more.
There has always been a gap between the culture kids are living in and the culture that their parents remember and understand. We try to keep our fingers on the pulse of society but often have a hard time keeping up. In some cases this is no big deal. We don’t always need to know what their latest slang phrase means or where that dance move came from. It is, however, important to understand the big picture of how our kids’ culture is shaped and how their influences shape the mainstream society as a whole. Many parents see Tik Tok and other social media apps as little programs that our children use to have fun with their friends or express themselves but we have to curb that attitude and remember that these services are now some of the most influential driving forces in our culture. Old Town Road is a trendy, catchy song that won’t last super long and is fairly family friendly but the next “big thing” could be a politically driven stance against something your family stands for or for something your family stands firmly against.
The days of social media being mere expression on an island of youth sub culture is over. These viral videos and memes are shaping the culture that we all live in, not just that of our children.
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