Music streaming programs like Spotify and iTunes Music have been using your activity to recommend music for a long time. It’s cool to look at your phone to open a playlist and see some relevant artists you’ve never heard before. I’ve discovered some of my new favorite bands that way. Well, Google Play Music is going to be using some new tools to recommend this music and I don’t know how I feel about our kids and teens using them.
Google Play AI
The first major new feature is an AI system that is assisting your search in the Google Play store. When you type in a certain search term, your previous searches and the “language” you use to look for new apps will be taken into account while accessing your search results. Pretty complicated, I know, but it’s pretty neat. Basically, if you search for a photos app and you have looked for social sharing apps like Snapchat in the past, it’s going to include apps like that in your results. It will assume your use of the photo app will include social sharing based on your past searches. It may not be long before you have a totally personalized app store based on only your own interests. That’ll be interesting.
Google Play Music Personalization
You know that feeling when you walk into work and you just wish you had the right playlist to accompany you? Remember when you got in your car and wanted music but not the stuff you usually listen to, something new, yet perfect (according to someone) for driving? Ya. Me neither but apparently Google Play Music is going to start using location data and previous activity to recommend new music for you in their app.
Yes, the app could become more customized and even more useful but won’t these changes amplify just how much of your information and activity is being tracked by Google? The app will know what you’re doing, where, and when, and all in the name of giving you some relevant music suggestions. I don’t know about you, but that seems a bit much.
What Parents Should Know
I’m all for using a AI to help me have a more intuitive user experience. I even enjoy being recommended new albums to check out. I don’t think, though, that I need to be tracked 24/7 in order to provide me with new, relevant music options. I think we are tracked enough and there has to be a time when we say, that’s enough. Especially for our kids.
Google Play will allow you to turn off the location history tracking, which I recommend doing on your kids’ phones and tablets. There is a link in the settings menu in your Google Play Music app. You’ll be seeing this update to GP Music this week, so keep your eyes open and go turn off that location history.