Family Tech Blog

Tag: youtube kids

UPDATED: YouTube May Eliminate Targeted Ads on Kids’ Videos

UPDATE 9-4-2019: This morning the FTC announced a 170 million dollar settlement with Google to end the investivations of YouTube’s children’s data collection practices. At the same time YouTube announced they are rolling out funding for original children programming. YouTube CEO, Susan Wojcicki said that the changes proposed by the FTC could be detrimental to much of the ad revenue made by content creators who make videos targeting children. She also said that the changes are rolling out slowly over four months to give creators time to adjust their content.

Child data security advocates are not satisfied with this fine or these changes. They were hoping for more:

“A plethora of parental concerns about YouTube – from inappropriate content and recommendations to excessive screen time – can all be traced to Google’s business model of using data to maximize watch time and ad revenue,” said Josh Golin, the Executive Director for the Campaign for a Commercial-Free Childhood (CCFC).

Parents should be aware that the changes to YouTube’s data collection and advertising properties are rolling out slowly but will affect both YouTube and YouTube kids. My advice as mentioned in the video below, is that parents pay close attention to the videos their children watch on YouTube. Understand that much of the content they consume is created to advertise products whether it be websites, video games, or physical products such as toys or food and candy. Advertisments will still be geared toward kids based on the videos they are choosing to watch, much like seeing commercials for toys during Saturday morning cartoons.

8-23-2019

YouTube’s data collection policies have garnered attention from media and government agencies alike over the past several months. After some shocking reports about child pornography on the site and restrictions handed down from the FTC, Google is finally taking some real steps to comply with the Child Online Privacy Protection Act (COPPA.) Bloomberg reported this week that YouTube will be ending targeted ads on videos intended for children.

Obviously, ads that target viewers use data that has been collected in order to assign advertisement to that user. If YouTube is targeting ads to children, it stands to reason that they are collecting information about them as viewers in order to create their advertising profile in the first place. This data collection is blatantly against COPPA and one of the reasons the site was investigated by the FTC earlier this year.

YouTube has already cut advertising income from videos that feature disturbing content aimed at children and eliminated comments in videos that feature children. It is estimated that YouTube makes nearly $750m annually from advertising on children’s videos. Obviously eliminating those targeted ads could seriously hurt Google’s bottom line but they say it is the least damaging option. There are other ways for YouTube to serve somewhat targeted ads to children. The company can use ads that are chosen based on the videos they appear on, thus tying the kids’ interest in the video itself with the ad that will be served. Those who have brought complaints against YouTube about their COPPA violations aren’t expected to be satisfied with that solution either.

The Best Way to Keep Your Kids Safe On Youtube

What Parents Should Know

Of course YouTube wants your children to use YouTube Kids. This is how they protect themselves from the very mess they are in now. They say that YouTube Kids doesn’t collect data from viewers and only shows ads as they relate to the video users are watching. Even so, my recommendation is that your kids only watch YouTube in a place that everyone can see what they are watching. If inappropriate content comes up you will want to see what it is. This way you can talk to your child about what they saw and how to avoid seeing that in the first place.

Another option is to use YouTube Premium to eliminate ads all together. We use this so that when we build a playlist of videos for our kids, we can be sure that they’ll only see what we selected and not some other video ad for something we may not approve of. YouTube is trying all they can to keep their ad based ecosystem alive while staying out of dangerous apps list and tech safety expert blog posts. Only time will tell if they are able to do so. This change could be a very tiny step in the right direction.

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September 4, 2019
More Violence on Youtube Kids; Here’s Youtube’s Answer

Another week, another story about Youtube kids not removing junk before some kids have seen it. The most recent claim is that videos featuring Paw Patrol characters showed them dying and mourning each other at their graveside. This is obviously a startling discovery for any parent to come across on Youtube but especially when it shows up on an app that has been marketed as being safe for kids. The good news is that updates on YouTube’s review policies may help keep some of that content off the app.

The policy is using Youtube’s existing “restricted-content” feature to protect our kid’s eyes from videos of their favorite characters doing bad things. Restricted content is automatically not allowed on Youtube kids. This means that if a video has been approved to be on Youtube but not for viewers under 18, then it won’t automatically show up on YouTube kids just because it was uploaded to the main site.

Some videos don’t violate our policies, but may not be appropriate for all audiences. In these cases our review team may place an age restriction when we’re notified of the content. Age-restricted videos are not visible to users who are logged out, are under 18 years of age, or have Restricted Mode enabled. – Youtube Help

I am always cautious of trusting apps that use a “restriction” mode because their restrictions are always based on user reports. If enough people see something and flag it as inappropriate then the content is removed. The problem is that people have to see the video, image, or post in the first place. Youtube thought of that too, though, and have a pretty simple solution for YouTube kids. Videos won’t show up on Youtube Kids until a few days after they’ve been uploaded to Youtube’s main site. This, hopefully, will help weed out many of the videos that look like they’re intended for children but truly aren’t.

What Parents Should Know

It’s important to understand how the video streaming services we use filter their content. Youtube Kids recently added profiles and age-based video recommendations to help parents use the app more effectively. Limiting the ability for restricted videos to make money and keeping them off of a logged out, underage, or restricted user’s feed is another major step in the right direction. The best feature, in my opinion, is giving newly uploaded videos a couple of days to be reported before they are put on Youtube Kids.

My advice remains the same when it comes to viewing videos online. Parents should always know what your kids are watching. Keep an eye on what they are doing on their tablet or another screen. Have them use their device nearby where you are or in a common area so that you can hear what they’re watching and even go in and put your own eyes on it every now and then. It isn’t always the most convenient thing to keep checking in on what your kids are watching but it isn’t smart to trust algorithms and the reporting of strangers for our kids’ safety and mental health. Put in the effort. You’ll be glad you did.

November 10, 2017
Update the YouTube Kids App, You’ll Be Glad You Did

We are big fans of YouTube Kids. While it isn’t foolproof, it is the best option available right now to let your kids enjoy their favorite videos on YouTube.The newest version makes it even more useful for parents. This update allows you to add profiles with a birthdate and a new avatar to ensure your kids are getting content appropriate for their age and interests. This will be super helpful for parents like us, who have multiple kids using one device. My recommendation is that you update your YouTube Kids apps as soon as possible and if you haven’t used it yet, what are you waiting for? Go download it.

Stay tuned for a video review of the YouTube Kids update soon.

November 3, 2017
5 Apps that are Tech Safety Expert Approved!

When I do Digital Boundaries Workshops I begin by sharing all of the dangers of unsupervised internet and mobile device use. I then walk through the best practices for keeping your kids safe in the digital landscape they are navigating. I also, spend a lot of time answering questions. I received a question this week that I hadn’t been asked ever before. “What are some apps that you would recommend for my family.” Huh…I hadn’t thought of that as much. I spend so much time looking at the dangers that are so prevalent online that I often ignore some of the resources that can be fun for families. Here’s a list of five apps that I approve of.

Social Media

Instagram

While I always recommend parents keep to the age restrictions recommended by the terms of agreements on a social media platform (usually 13 plus;) I also know how popular social media is and that your teen is going to want to open an account as soon as you’ll allow them. When you’re ready to give them permission, I recommend you start with Instagram. The first reason is pretty simple. Instagram is easy to monitor. You can easily put your kids’ account(s) on your installation of Instagram and keep close tabs on what they’re doing on it. You can even use that method to be notified when they get a direct message.

Any social media opens you up for some problems. They say it isn’t great for self image and self esteem and there is always inappropriate content that can be accessed because of the fact the content is posted by users but if you’re going to give in and allow some form of Social Media then Instagram is a better starting point than Snapchat or Twitter. There a a lot of reasons and I’ve written about most of those already.

Gaming

Ballz

This game is super fun and addictive. It’s a pretty basic concept. You swipe back and release to launch a ball to bounce around the game-board and break up blocks. The blocks have numbers on them that show how many times you need to hit the block to make it go away. You collect more “ballz” and launch them all at the same time. (I’ve launched as many as 110 at once.) This becomes extremely satisfying when you fire all of the balls towards the blocks and watch the numbers on them decrease as quickly as the block is hit by each ball. Like I said, while it’s satisfying, it’s also very very addicting.

This game is approved because, while it has ads, the ones I’ve seen have all been for more games by the same developer. This has kept anything inappropriate from creeping up as a banner ad. I approve because it should be pretty safe and because it is just so darn fun to watch all those little balls bounce around and devastate the the game-board full of blocks.

Research/Education

Kiddle

Kiddle isn’t an app. It’s a website. You can very easily save the site to be an icon on the home screen of your phone and then tell your kids to use it as their search engine. I’ve written quite a bit about Kiddle already, so go read about how the search engine works and let your kids research and learn without fear of coming up on anything nasty or scary.

Entertaiment

Amazon Prime and Freetime

Amazon Prime’s kids profiles are some of the best because the shows are curated by human editors. That means that actual people have looked at the shows and determined that they are actually safe for kids. Freetime is a special way to subscribe to only kids content so that you can be sure that they’re not seeing and adult targeted shows. If you don’t have Freetime you won’t have access to kids profiles but you can still set parental controls so that content above a certain age range won’t be accessible without a pin number. Kids can’t see these shows and movies without the pin but they’ll still be able to see the thumbnail image in their “carousel.”

YouTube Kids

YouTube kids is a good option simply because of the popularity of YouTube for our children. Kids love watching all different kinds of content on YouTube and YouTube Kids makes it possible to allow them to watch their favorite channels without potentially finding videos that aren’t appropriate for their age. YouTube Kids separates their content by topics like music, education, and shows so kids can find what they want pretty easily. The only downside to YouTube Kids is that it’s monitored with an algorithm and depends on reports from parents to remove suspicious and inappropriate content. This has caused some concern for parents in the past but if you are going to allow you kids to watch YouTube then YouTube Kids is absolutely a better option.

That Being Said

I’m not used to thinking about what apps parents should install but I’m grateful for the question this week to give me the idea for this article. Please remember that all of these apps constantly add new content and features and sometimes that makes them less appropriate for kids. As for right now, though, I give these five apps a green light for your kids’ devices as long as you and they use the apps in the way they’re designed to be used.

May 20, 2017
YouTube Kids Coming to Your Smart TV

The kids version of YouTube kids has been talked about a lot. Mostly because of breaches in their algorithm based filtering system. Cartoons are disguised as silly kid shows and take a turn towards the inappropriate. The way YouTube Kids governs their content has been under scrutiny for months with mere apologies as a response. Well, now this service may be coming to your Smart TV.

Specifically, the app will come to the following TVs: all 2015-2017 LG webOS TVs (via the LG content store); all 2013-2017 Samsung Smart TVs and Blu-ray players (via the Samsung App Store); and, following a firmware update, 2016-2017 Sony TVs (with the exception of Android TV, which is coming soon). – Techcrunch

YouTube Kids is an effort to allow children to gain access to the content that’s appropriate for them without coming in contact with more inappropriate videos. YouTube has even launched some original content, featuring some successful kid related YouTube entertainers. Millions have adopted this service and use it as a way to entertain their children. As mentioned above, there is always a concern when algorithms are used to filter adult content. I recommend parents eyes are on YouTube Kids often. In fact, I had a little rant about it the other day.

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What Parents Should Know

As I said, Parents shouldn’t accept YouTube’s algorithm as a foolproof way to keep your kids from seeing something they don’t want them see. There are those out there who disguise their more adult oriented entertainment as kid shows for whatever reason. Moms and dads should be checking in on what their kids are watching. I think the move to smart tvs is a good thing because making the screen bigger allows parents to more easily see what is being viewed. If YouTube Kids is available on your tv, maybe you could let them watch their toy unboxing videos on there next time and peak in on what they’re watching every now and them.

April 27, 2017
YouTube Kids Adding Original Shows and SmartTV Support

YouTube Kids has now been around for over two years. I’m still amazed how many parents don’t know about the curated kids streaming app. It is a pretty good safe alternative to YouTube’s more open and unsecure content. An announcement today could make YouTube Kids an even better option for your family.

Today YouTube announced that they are going to launch four new original shows on the kids app. The shows will use people who already have a strong YouTube presence and be available only to YouTube RED subscribers. Shows like “Fruit Ninja; Frenzy Force” will be designed for younger kids while there will be a couple of shows, such as “Hyperlinked” (starring tween YouTube Music stars L2M) that are geared for children a bit older. There are more shows scheduled for the lineup and they range from animated cartoons to unscripted reality shows.

Along with this announcement, YouTube has said they will soon be rolling out support for YouTube Kids to be viewed on SmartTVs from Samsung and LG. This will mean that content from YouTube Kids can come to life on a larger screen and be viewed more easily by more of the family at the same time. It seems that YouTube is really working to become a major player in the streaming entertainment world. New YouTube Red shows are coming out all the time and you can see many YouTube stars being interviewed on more mainstream media talk shows like Jimmy Fallon to promote YouTube’s original content. We are entering a new age in digital entertainment so be ready and pay attention.

What Parents Should Know

YouTube Kids is a good option for parents whose children enjoy watching videos on the streaming service. It’s a lot better than the YouTube app in which they can be as few as two clicks away from some type of violent or inappropriate adult content. While YouTube Kids is better, it isn’t without it’s faults. You will still want to put your eyes on what your children are watching every now and then. The original content means that, if you’re a RED subscriber, you will have a bit more than the clips from PBS shows, lets play, toy unboxing, and science videos. That’s a good thing but you’ll want to be aware of which shows are designed for what age audience. The trend is for messages in kids entertainment to lean towards kids a few years older than the target age of the shows. That means you young daughter could be watching a show by music sensation L2M about what it’s like to be in High School. This could lead to eventual trouble if you aren’t aware of the message they are getting from the show.

I always recommend parents having a total knowledge of what their children are spending their time doing. These original content shows may be designed for children but it’s important to remember that only you can decide if they were designed for your children. Nobody knows your kids like you do so only you can make the right entertainment decision for them. You should just allow unsupervised viewing of anything you’ve never seen, even if it is meant for children. Should your kids watch streaming content on YouTube Kids? If they are already using YouTube then absolutely yes. Should they watch the original content and use your tv to view it like other shows? That’s entirely up to you, just be sure your decision is based on knowledge, not a trust that the term “KIDS” always means safe.

February 13, 2017