Tag: snapchat

  • Advertising on Snapchat Gets Creepy 

    Advertising on Snapchat Gets Creepy 

    Snapchat’s Always Been About Privacy

    The initial appeal of Snapchat was the disappearing images. The idea was that your conversations with friends stayed between you and them. It was a novel concept in a world where anyone who wants can comment on your post on Facebook or Retweet you on Twitter. SNAP inc., the company that now develops Snapchat even let the privacy theme stay in the way they allowed advertisers to use their site. Last fall a feature allowed business accounts to import their email and phone contacts to target current customers with advertising but that meant the companies were using information that already belonged to them.

    The new announcement about advertising  means that marketers can use data from a third party data collection agency to target their audience based on what they do outside of snapchat. You know the feeling when you follow a whim and lookup the entire collectors set of Star Trek The Next Generation on Amazon and then see the ads for Star Trek pages on facebook the next day? Well, now the same icky feeling is available on Snapchat.

    The silver lining here is that you can opt out of targeted advertising on your accounts page. Snapchat has yet to release an in-app announcement notifying users of the addition or the option to toggle it off though.

    Snapchat’s CEO Said Ad Targeting is Creepy

    “I got an ad this morning for something I was thinking about buying yesterday, and it’s really annoying” Spiegel declared. “We care about not being creepy. That’s something that’s really important to us.” – Snap CEO Evan Spiegel

    Snap is a Real Company Now

    In September of 2016, Snapchat changed their company name to SNAP Inc. This led to some changes in how they did business, including adding hardware (Spectacles) to their repertoire. It has also meant that some of their earning decisions have changed and this step to provide more accurate advertising to companies who use Snapchat for marketing is a perfect example of one of those decisions.

    SNAP isn’t a company that makes an app for High Schoolers anymore. According to the latest reports Snapchat brags 301 million monthly users and are projected to earn over $900 million in advertising in 2017. That’s right, it’s time to take snapchat seriously. The app was largely considered a young person’s trend for a while after it launched but it has quickly become a serious part of the Social Media landscape. In fact ages 18-30 are one of their fastest growing user demographics. When you take all of this into account you realize that this shift in the view of targeted marketing was just a matter of time.

    Marketing Ruins Everything

    Remember when email was simpler? You had one address and just used it to chat with family or to do business. Now you have to have your spam address, newsletter address, family address, signup address, business address, and the email you never check anymore. This all happened because marketers ruin everything.

    Facebook was all about social connection, now you can’t scroll through three posts without a sponsored ad beckoning to you to buy some monthly box of uselessness. Marketers ruined Facebook too. Don’t get me started on YouTube. Sitting through a lame movie trailer before you can watch the cool movie trailer you clicked through to see…it’s all too much.

    It looks like Snapchat is next in line. The inclusion of ad targeting by Snap will allow everything, even some of your offline behavior, to influence the advertising you will see on your Snapchat story.

    What Parents Should Know

    Snapchat makes a lot of appearances on this site because it’s one of the most relevant social media apps out there. I recommend understanding the app and how it works if you’re the parent of a teenager. If they don’t use the app then they want to and you will need to be knowledgeable about it before you make the decision whether or not to let them start Snapping. While sexting is always a concern on any messaging app, the marketing announcement today confirms what I have been saying since this fall. Advertisers want to notify your teenager when they have a new message for them and Snapchat just made it even easier for them. 

  • Snapchat’s Search Update Can Connect Your Kid to their Favorite Celebrity Influence

    Snapchat’s Search Update Can Connect Your Kid to their Favorite Celebrity Influence

    Snapchat’s interface has been a topic of conflict for some users of the app. It’s a bit counter-intuitive and there hasn’t been any simple way to find and connect with other users. Discover, Stories, and group chat have been parts of recent updates that seem to be an attempt to attract more users to the app. Their newest update is an attempt to simplify the experience with a search bar.

    The development team has used this update as an opportunity to replace the search bars located at different sections of the app with one centrally located search tool that will search the entire app. Not only will users be able to find their friend’s most recent stories, the group chats and stories they’ve been apart of, and stories related to the same event or location, but they’ll also be able to find users they don’t yet follow and stories from “Discover Media” partners as well. That crazy article they heard their friends talking about is now just a search away, whether they follow the poster or not.

              Also Check Out: Snapchat Spectacles: Now You CAN Document Every Meaningless Second

    The update is starting slow and rolling out to Android users first. It will be available on iOS very soon though. Snapchat’s user-base is growing steadily and the majority of their users (sixty percent) are under 24 years old. While it’s popularity with millennials is growing their teen user numbers aren’t dwindling so your son or daughter are likely to use Snapchat or if they don’t they probably want to.

    What Parents Should Know

     

    Whether or not Snapchat is a no-go for your family is obviously up to you. It’s important, either way, to understand the functions and purpose of the app. The main goal of Snapchat is social connection. That’s all well and good between your kids and their friends, the concern is the access that brands have to the users of the app. Gone are the days when you could go to the bathroom and miss or just sit and ignore a commercial. We are raising our children in a world where the brands they use allow them to become fans and communicate directly to them.

    This new update will make it even easier for your kid or teen to become a follower of their favorite celebrity or product. If you prefer to have some kind of say over what products and famous people are able to share their “message” with your children then you should pay very close attention to Snapchat and apps like it. (Instagram, Musical.ly) On iOS you can use Family Sharing to keep an eye on what your kids are downloading. If you don’t want to or can’t set-up Family Sharing then the old fashion take the phone and give it a look is always a good option as well. Either way, don’t ignore the messages your children are getting through their social media accounts. You may be surprised how different those messages may be than the lessons you try to teach them every day.

  • Snapchat Answers the Photo Messaging Challenge with New Features

    Snapchat Answers the Photo Messaging Challenge with New Features

    The battle for the best messenger and photo messenger app continues and this time Snapchat has launched a counter assault. Excuse my military history illustration, I know I’m a nerd. While Facebook has been building up the features list on their popular messenger app, their photo app Instagram, and their texting app, WhatsApp, Snapchat has been working on some updates of their own.

    Let’s take a look at what today’s update has and what it will allow your kids/teens to do while in the app. Then we’ll chat about what parent’s response to this app should be after the latest update is installed. It’s super important to stay in the know, even if some of the updates may not be potentially dangerous. Here’s our breakdown:

    Snapchat’s New Features

    Paintbrush and Scissors

    These artistic new tools will allow you to do more customization than ever before. Paintbrush is a bit novelty and is just a way to make your photos look different but scissors is actually a pretty cool idea. This feature allows you to take “cut out” portions of a post or photo and save them to use later as a “sticker.” This feature gives you be the ability to become your own emoji. I am kind of looking forward to one of the apps I actually use copying the Scissors feature. It’s pretty awesome.

    Shazam

    You, most likely, are familiar with Shazam. It’s an app that allow you to identify whatever song you’re listening to by allowing the app to “listen” to it and then give you the details. This update allows you to use Shazam right in Snapchat. You just open the camera, hold your finger down, and the option to find the song will come up. Once the song is identified you’ll be asked if you’d like to purchase the song. Shazam has been around for a long time, this integration is a pretty unique idea and will keep users from closing one app to use another one.

    Group Chat

    Group Chat is self explanatory. You can chat with up to 16 people at a time and set up your chats in groups. This allows users to keep their most common friends together in one group so they can have quick access to their conversations. Your teenagers are socializing online now so this allows them to do so in a larger group.

    Every feature included in this update is another step towards Snapchat becoming the catch all app for young people. The most common users are ages 18-35 but there are many high schoolers who have already been snapping their friends for years. If they haven’t already, these updates are sure to lure them in.

    What Should Parents Know?

    As I’ve mentioned before. My main concern with Snapchat isn’t the messaging or photos, it’s the advertising. Their curated “discover” page has been and always will be a deal breaker for me. I know you may not agree so regardless of your reasons for being safe here are my tips for parents of Snapchat users.

    Don’t allow Snapchat if you’re uncomfortable.

    It’s important to remember that you have to have a say over what your kids are doing online. If what Snapchat does makes you feel uncomfortable you shouldn’t allow it on your child’s phone. Whether you’re afraid of what people may send them or what they could see on a public story. Maybe you’re just concerned about people they don’t know getting ahold of pictures of them. You also could simply be trying to keep the marketing gurus who are publishing content straight to your child’s phone from turning them into the consumer they want them to be. No matter your reason, be true to that instinct and hold firm to your position. Your teen won’t understand and will argue but you have to trust yourself on these issues.

    Use family sharing to know when apps are installed.

    I walked through family sharing and how to set it up in THIS tutorial. This is a great way to keep track of what apps are being installed on everyone’s devices. You can even set it up to ask you permission before something is installed. If you have decided to take a stand against your teen joining the Snapchat trend Family Sharing is a great way to be sure they’re sticking to those rules.

    Follow your kids’ “Story”.

    If your teen is using or wants to use Snapchat and you’re ok with it I recommend you get an account as well, even if it’s only to keep tabs on their “Story” yourself. This isn’t spying since you will communicate with them that you’re following them. Let them know it’s not that you don’t trust them, it’s that you have a responsibility to protect them from those who won’t use the social media service in the safest way.

    Talk to your kids about how they use Snapchat.

    Now comes the inevitable plea to be transparent with your children. Be open with them and honest about your concerns with Snapchat. Let them know you want to protect them from whatever it is you’re concerned about. Boundaries become stupid rules if there is no relationship. If you’re going to be following the on their account they need to know about it and know why. If you’ve decided not to allow it at all then you’ll have to be honest about why. Let them talk to you about why they want to use it. “Because it’s how my friends talk to each-other is a legitimate concern for a teenager. Social connection is the most important thing during that time of their lives. That shouldn’t cause you to back down from your rules but instead help you show empathy and compassion while you are patient enough to give them time to adjust to the rule.

    These new updates are being discussed in the tech world as another big “shot across the bow” to Facebook and Twitter and other social media giants. You can expect more and more features to roll out on all of these services. Also expect to be asked by your child if they can start an account and be ready ahead of time with your answer.

  • Instagram Adds Live Video to their Stories Section

    Instagram Adds Live Video to their Stories Section

     

    It’s no surprise that we are covering more news from Instagram, they’ve been busy keeping up with the likes of Snapchat. Adding Stories and disappearing private messages were just a couple of their latest moves. Today they’ve released the first change that will allow them to pass up Snapchat in the Social Media “engagement” game. Today, they added Live Video!

    Live video has been available on Facebook for a while now so it’s a bit of a no brainer that it’s been added to their other assets. There are a few major differences between Facebook and Instagram’s live video. First, it’s the fact that Instagram’s videos disappear. Unlike making a live video on Facebook, where it will upload to your timeline and allow you to share it, Instagram’s version will end and never be seen again when you hit finish.

    Another major difference is the inability to share while you’re broadcasting. These features may change but for now they set it apart quite a bit from Facebook’s live option. The ability to go live at all is super trendy and sets Instagram apart from Snapchat which is a major win for them. It doesn’t change our view on Instagram but it can teach us a couple of things.

    What Parents Should Know.

    Snapchat is in every Social Media conversation right now, even when we’re talking about a different app. When apps like Instagram work so hard to keep up with what’s popular it’s a major sign for us as parents. We can see that live video is becoming popular on all Social Media platforms. The transparency and realism of Live Video is en vogue these days. Your kids want something real, raw, and in their face.

    As parents we have to keep this in mind while we raise our kids and keep them safe online. They are looking for something real. We have to be real with them when we are teaching them how to make good decisions. Whether it’s decisions online or offline they have to be taught in a way that your kids know is real. Your transparency and openness are critical because they can see through any facade.

    Usually I try to give you tech advice on Safe.BecauseFamily.org, but this post is all about using the trends in technology to help us learn more about our kids.



  • VIDEO: FACEBOOK LIVE Q&A

    VIDEO: FACEBOOK LIVE Q&A

     


    Circle, Accountable2You, YouTube Kids, Young Kids and Internet Safety. All this and more in this Facebook Live video. This #givingtuesday live video was a great way to meet parent’s needs right where they are. Be sure to visit BecauseFamily.org/partnership to learn more about donating.

     

  • Snapchat Spectacles: Now You CAN Document Every Meaningless Second

    Snapchat Spectacles: Now You CAN Document Every Meaningless Second

    People are waiting in line for hours to get a pair of Snapchat Spectacles. These sunglasses allow you to take 10 second videos of whatever you’re seeing. It’s a first person view of your world that you can then share on your Snapchat Stories to allow your friends to take part in every second of your life. Meaningful or not.

    Spectacles are only available from a vending machine that is currently touring the country causing a big stir. Having set up for a day each in Venice Beach and Big Sur California and today in Tulsa, Oklahoma, the exclusivity of these sunglasses is already evident in the fact that the $129 social media accessory is going for a few thousand dollars on EBay already. These things are especially popular with the teen and young adult crowd and all I have to say is “Oh boy. Get ready for even more useless oversharing.”

    How do Spectacles Work? (more…)

  • What in the What is WhatsApp?

    What in the What is WhatsApp?

     


    WhatsApp is all over the tech news sites today with the announcement of GIF support in their app. This is pretty cool news for users of WhatsApp but as parents keeping an eye on our children’s online activity this news makes it more and more interesting to our kids. So, what is WhatsApp and what should parents know? (more…)

  • Should Your Teen Use Snapchat?

    Should Your Teen Use Snapchat?

     


    I think Snapchat is a bad idea, and not for the reasons you may think.

    The video below gives a pretty good description of my feelings and what I think parents should do when they see Snapchat on their kids’ phone. (more…)