Family Tech Blog

Tag: shopping

  • Instagram and Snapchat go Full Consumer Sales, Will Your Kids Migrate?

    Instagram and Snapchat go Full Consumer Sales, Will Your Kids Migrate?

    If it seems like every time you find the social media platform you like it gets ruined by marketers and salespeople that’s because that is exactly what is happening. First it was advertising, random ads showing up in between your friend’s IG Stories about their kids and coffee shop visits, now we’re seeing actual shopping being added to social media. Snapchat and Instagram seem to be going the way of Facebook by adding ways for companies to add products to their stories so you can shop right inside the app. 

    Instagram has expanded their discover section (when you tap the search icon) to include a shopping tab. This tab will be populated with products that are relevant to your activity on Instagram and will lead you to story posts that allow you to tap on products directly to make a purchase. Snapchat is also going to be adding in-app shopping with “Collections.” Collections will show up in between your friend’s stories and on the Discover page. These posts will give you the ability to actually select items you’d like to buy from within the app.

    What Parents Should Know

    You can expect to see these new shopping features roll out on Instagram and Snapchat over the next several days. Some have already been added. Your kids will notice them too and I expect a couple of different responses. First, kids are used to being advertised to. It happens to them all day long every single day. There is advertising in social media, in their games, and between all of the YouTube videos they watch. Many kids won’t be phased and may even find some useful stuff to buy in Instagram or Snapchat. 

    Secondly, I can see kids getting annoyed with the over focus on ads and migrating to a different option for their social media experience. Many kids already enjoy messaging through ad lite options like WhatsApp and Kik. They video chat with their friends through Houseparty, WhatsApp, GroupMe, or WeChat instead of Snapchat, IG, and Facebook messenger. I imagine their social media profiles will become more of a place to present the best versions of themselves instead of where they go to mindlessly scroll a timeline and connect with friends. 

    As parents, we should always know what apps our kids are using to connect with their friends. Do these apps require age verification are the default settings open and public so that anyone on the app can contact our kids? These are the questions we have to ask ourselves and our kids when they move from one social media platform to the other. Instagram is already so full of moms and dads that many kids are setting up secret “spam” accounts to avoid their oversight. The shopping features being added could lead to more kids moving on to other apps. Keep an eye on their downloads and on this site to see what they’re downloading. 

  • Amazon for Teens will Teach Your Kids to Shop with Them

    Amazon for Teens will Teach Your Kids to Shop with Them

    Amazon has launched a new service that will allow you to set up a dedicated login for your teenager so that they can shop on the Amazon app. The goal is, first of all, to give parents a way to allow their kids more freedom to shop for things they’d like online while providing some realistic boundaries. It’s most likely, also, a great way to get your kid used to just buying whatever they need on the Amazon app.

    Amazon for Teens will allow your children to shop on the Amazon app and make purchases for themselves. You have the option to allow them to shop for whatever they’d like with a budget that you set or ask permission for every item they select to buy. If you choose the budget option you will have access to their purchase history and be able to cancel a purchase or request a return. So far there is no way to have teens use their own money within your family account. Currently, all shopping is done with a shared credit/bank card.

    The service is available to set up for your kids’ ages 13-17. They’ll be able to select whatever items they’d like to purchase and attach a note for you. You will be notified when they’ve made a purchase and you have 30 minutes to cancel the order if you don’t approve. Of course, if you’ve set it up to ask permission you’ll be able to approve or deny the order before it’s completed. Also, the default privacy settings will hide parent’s purchase history and credit card information.

    What Parents Should Know

    Amazon.com/teen is a way for Amazon to introduce your teen to their shopping app. For some, this may seem like a great way to teach your kids about finances and shopping. For others, there’s an obvious stench of commercialism and consumerism. If you’re so inclined, Amazon Prime for Teens seems to have a pretty good handle on what parents need to feel confident that their teens can shop on their own. In fact, they claim they used focus groups of parents in order to help them create the service.

    I say that if you’re going to use this service, be sure to keep the default settings to not allow your credit card and purchase info to be shared. I also think it will be even better when you’re able to set an Amazon Prime exclusive allowance for them to use with this service. Boundaries are the key to allowing your teenager to have independence while keeping them safe from their inability to make quality and safe decisions. Amazon for Teens could provide the exact boundaries you’re looking for to keep from having to order those new boots for the coming fall weather while making sure she orders the ones that are on sale.