Family Tech Blog

Tag: nfl

  • A Warning About Fortnite’s New NFL Themed Avatars

    A Warning About Fortnite’s New NFL Themed Avatars

    Coming November 9th, NFL fans will be able to represent their favorite teams with their Fortnite avatar. The uniform packs will be available for purchase ($12-$15) and will allow you to customize your uniform to select any of the NFL’s 32 teams and any jersey number you’d like. You will not see any names on the back of the jersey’s, though. Emotes (dances,) goal posts, and referees will also show up during your Battle Royale matches.

    The partnership between the NFL and Epic Games (developer of Fortnite) is no surprise as the video game phenomenon has taken the world by storm. We’ve already seen many of the NFL’s end zone celebrations feature some of the dance moves showcased in Fortnite’s emotes and heard many players discussing their love of the game. Blending the video game world with the NFL team culture is great marketing for both Epic Games and the NFL. The NFL will especially benefit since gaming is such a major market for younger generations whom the league is wanting to attract for obvious future-proofing reasons.

    Check this out: Ok, Fine. Here’s What I Think About Fortnite

    What Parents Should Know

    A major frustration for many parents is the constant nagging from their children to allow them to buy skins for their avatars on Fortnite. It’s possible it will get a lot worse. The biggest difference, though, is that some parents may actually see the benefit of allowing their kid to get an NFL Themed skin. If parents are major supporters of an NFL team, it’s possible they would approve of such a purchase because of their desire to see their child express their fanaticism as well.

    All of this is well and good. Just know, if you are the type of parent who doesn’t want your kid spending actual money in a game like Fortnite, this could be one of the first major areas of conflict between you and your child. If you’re ok with Fortnite and even making purchases in the game, remember to keep track of the amount of time your child is spending playing the Battle Royale game.  Be aware that advertising your favorite NFL team in a massively online game could broadcast a little bit (obviously not always) about where you live. i.e. Chiefs fans are in Kansas or Missouri, and Broncos fans are likely in, or at least from, Colorado.

    There have been instances of predators grooming kids in Fortnite and any detailed interest about your child that is proclaimed through their profile or avatar can give a predator more information to use for grooming purposes. Talk to your child about who they are playing with in-game and remind them to avoid lengthy conversations or “squadding up” with strangers. I don’t say any of this to scare you, only to remind you to be vigilant in monitoring the amount of time your child spends on the game, and to maintain an ongoing conversation with them about their time in the game, who they play with, who they talk to, and what their experience is like.

  • Original TV Content in Snapchat is a Sign of the State of Social Media

    Original TV Content in Snapchat is a Sign of the State of Social Media

    Have we come full circle? Maybe, because live-TV is becoming the trend. Well, it is now that television companies are bringing programming to social networks. Snapchat is the latest platform to announce that they’re bringing content from traditional TV to their feed. The shows will take the form of short-form supplemental episodes to direct Snapchat users to the shows on their networks. Snap has announced that Turner, A&E, ABC, the NFL, Vice Media, Discovery, and Fox are already signed on to produce this original content. Many of these companies are larger networks that can promote content from a large group of TV channels.

    Apparently Snap isn’t interested in advertising disguised as a show. They are after “true original content.” While the hope of the networks is to move users from their short-form shows on Snapchat’s stories to their programming on Television or their streaming services, Snap is hoping to provide more income from these companies. Especially since their first report after taking the company public showed some major losses. (They say most of the losses were due to paying shareholders after going public.) There is already data to support that social media content by TV networks improves their viewership:

    Nielson reports that media companies that publish Snapchat content see “notable audience growth” on TV and other platforms, and that the app delivered a 16-percent boost to the average monthly reach. – Digital Trends

    This means they shouldn’t have any trouble filling the Snapchat stories and discovery section with more of these shows. These short episodes will have ads that play before, during, or after. That’s where the income for Snapchat will come from.

    What Parents Should Know

    I think there are two things parents need to take into account as our social media becomes more inundated with traditional media and advertising. First of all, some parents are concerned with overexposure to media and entertainment. Setting restrictions on what content your child can see is getting harder and harder to do. Adding this content to their social media apps just makes it even more difficult. Moms and dads need to keep an eye on what shows and ads are showing up in these apps and take action if they see something that they’re not comfortable with.

    The second issue is time. Many of us are learning how important it is to watch the amount of time our kids are spending online or consuming TV, games, and movies. With Twitter, Youtube, Facebook, and now Snapchat moving towards more original TV style content we are seeing social media become more about the entertainment and less about communication and sharing with friends. It’s important for parents to understand that social media platforms now count as entertainment. If you have a time restriction set on Netflix, Youtube, or Hulu, you should have it on Snapchat and Instagram too. That’s just where we are now. Social Media isn’t a trend. It’s basically the state of the internet in this culture. We have to treat it as such.