While our TVs are getting more and more similar to our computers and our Computers are being used to watch TV, Snapchat is taking steps to make their Social Media platform another major purveyor of original video content. Snap INC announced today that they’re joining with NBC to turn your phone into another TV. Since everyone’s eyes are always on their phones, NBC sees an opportunity to put their content on what people are already viewing.
Snap Inc, the company that owns Snapchat is launching its first scripted series with NBCUniversal and the Duplass Brothers’ Production company, Donut. Not only are they working on scripted shows, they’re also building a studio to be ready to film content made to fit the vertical format of a Snapchat story.
What Parents Should Know
There was a time when we were super careful what we allowed our kids to watch. If the shows are on the Social Media apps they are already using for hours every day, it’s going to get more difficult to keep tabs on what content they’re watching. Moms and dads should be aware of what shows are being produced for Snapchat, Musical.ly, Facebook, YouTube, and any other video streaming service.
The Duplass’ brothers are known for producing more mature content so the fact that their company is working on this shows provides evidence that Snap INC is trying to appeal to a more adult audience. This could pose a problem for those with younger teens who use Snapchat. My advice is to keep your eyes on the shows that are being released and talk to your kids about what they’re watching on their phones. Screen or WiFi/Data bedtimes are a good idea, as are time limits. Whether you use something like Circle or GoogleWiFi to set your bedtimes or use the more manual, “phones in the basket” approach, you should be aware of how much time is spent watching shows, and what shows are being watched.


