The Internet of Things has made its way into our homes and we are becoming increasingly used to being tracked and monitored. In this, part two, of our connected home series, we’ll look at advertising and what it means to our privacy, our homes, and our families.
Advertising
Our society has become so accustomed to our data being used to advertising that we aren’t even creeped out by the ads on Facebook reflecting our Amazon searches last night. When we get spam email based on what we did online last week, we just hit the delete button and think nothing of it. Individualised targeted advertising is a part of everyday life now and that’s probably not ok. When everything in our home is connected to the network we are feeding data miners with so much advertising fodder that it will become impossible to ignore the onslaught of targeted ads we will recieve. Imagine when your fridge can tell that you’re out of milk, so you get an advertisement for a coupon at Walmart in your email fifteen minutes after you’ve poured the last bit into your cereal. That sounds a bit creepy to me.
When products like Google Home are “always listening” we have to wonder what some of that innocent conversation data can be worth to advertisers. Currently the policy is to not store any of that information but will the financial bottom line ever outweigh the disapproval of consumers? Is it possible that we will get so used to this targeted advertising that we won’t be phased by it anymore? Imagine standing on your back porch talking to your spouse about wanting to enclose it someday to make a screened in sitting area. What if, the following day, you saw advertisements for builders, finish carpenters, and handymen? Would that freak you out? Right now it may but if we continue to adapt to the “internet of things” we will soon take, even that level of targeted advertising, in stride. It will just become normal, everyday life. Especially for our children.
What Parents Should Know
Keep in mind that your children are a multi-billion dollar industry. Every time they play a game online or watch a video, they’re being marketed to. There is no way to avoid some of that marketing but there are ways to be smart about how we allow the corporations that sell us everything we use to come in contact with our children. As mentioned in part one, experts advise that if you are concerned about potential breaches in privacy while using a smarthome or digital personal assistant you should just avoid getting one. If you’re someone who thinks that the conveniences outweigh the potential concerns then take the steps necessary to shield your kids from targeted advertising as much as possible.
Set parental controls if your devices have them. Make sure your usernames and passwords have been changed from the default ones and that you have read and understand the privacy terms of the product you have purchased. Set any privacy settings that may be available with your children in mind, not just yourself or other adults. Always remember that your child can activate Alexa, Echo, or Google Home as easily as you can. They aren’t equipped with voice recognition (yet) so you must have the safety features set up before you allow your child to use your digital PA. More on those safety settings in part three, tomorrow.