Coming November 9th, NFL fans will be able to represent their favorite teams with their Fortnite avatar. The uniform packs will be available for purchase ($12-$15) and will allow you to customize your uniform to select any of the NFL’s 32 teams and any jersey number you’d like. You will not see any names on the back of the jersey’s, though. Emotes (dances,) goal posts, and referees will also show up during your Battle Royale matches.
The partnership between the NFL and Epic Games (developer of Fortnite) is no surprise as the video game phenomenon has taken the world by storm. We’ve already seen many of the NFL’s end zone celebrations feature some of the dance moves showcased in Fortnite’s emotes and heard many players discussing their love of the game. Blending the video game world with the NFL team culture is great marketing for both Epic Games and the NFL. The NFL will especially benefit since gaming is such a major market for younger generations whom the league is wanting to attract for obvious future-proofing reasons.
Check this out: Ok, Fine. Here’s What I Think About Fortnite
What Parents Should Know
A major frustration for many parents is the constant nagging from their children to allow them to buy skins for their avatars on Fortnite. It’s possible it will get a lot worse. The biggest difference, though, is that some parents may actually see the benefit of allowing their kid to get an NFL Themed skin. If parents are major supporters of an NFL team, it’s possible they would approve of such a purchase because of their desire to see their child express their fanaticism as well.
All of this is well and good. Just know, if you are the type of parent who doesn’t want your kid spending actual money in a game like Fortnite, this could be one of the first major areas of conflict between you and your child. If you’re ok with Fortnite and even making purchases in the game, remember to keep track of the amount of time your child is spending playing the Battle Royale game. Be aware that advertising your favorite NFL team in a massively online game could broadcast a little bit (obviously not always) about where you live. i.e. Chiefs fans are in Kansas or Missouri, and Broncos fans are likely in, or at least from, Colorado.
There have been instances of predators grooming kids in Fortnite and any detailed interest about your child that is proclaimed through their profile or avatar can give a predator more information to use for grooming purposes. Talk to your child about who they are playing with in-game and remind them to avoid lengthy conversations or “squadding up” with strangers. I don’t say any of this to scare you, only to remind you to be vigilant in monitoring the amount of time your child spends on the game, and to maintain an ongoing conversation with them about their time in the game, who they play with, who they talk to, and what their experience is like.