Users on most social media platforms are supposed to be 13 years old or older. Some apps have had a form of age verification available for a long time. This allowed them to collect data on all of their users without failing to comply with child privacy laws since you can’t have an account if you’re 12 or younger. They then, as much discussed on this blog and elsewhere, sell that data to advertisers or use it to sell targeted advertising on their own platform. Instagram hasn’t had age verification since it started. That is changing as of this week.
You may have already seen your birthday show up on your profile in the Instagram app. Don’t worry, that information isn’t public, only you can see it. All users will have their birthday information on their profile as of this week. If the birth year used to create your profile shows that you are under the age of 13, your account will be suspended. When setting up a new Instagram account, the app will now ask for you to put in your birth date.
“Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall,” the company wrote. “In the coming months, we will use the birthday information you share with us to create more tailored experiences, such as education around account controls and recommended privacy settings for young people.”
Asking for users ages has already been a part of major social media apps like Snapchat but Instagram hadn’t added it to their sign up process yet. TikTok added age verification after being fined nearly 6 million dollars by the Federal Trade Commission. The problem with these age verification practices is that they are fully reliant on users being honest about their age. All you have to do is a little bit of math to determine when you have to have been born to be over 12 years old. When you enter your new determined birth-date you would be allowed into the app just like anyone else. Parents have been known to lie about their kids ages to allow them to have social media accounts, this is allowed by COPPA as it counts as parent permission. The problem is that developers of these apps can’t tell the difference between a parent making an an account for their child or the kid making their own and lying about their age.
What Parents Should Know
Age verifications on social media apps are a hand wave towards regulations that depend solely on users to take the rules into account when using the apps. This means that they aren’t concerned with the safety of users as much as their own ability to skirt around fines and other regulations from the Federal Trade Commission. It is very obvious that these apps are meant to be open and as public as possible. The want as many users as they can get because they aren’t social media companies, these are advertising companies. They sell ads, plain and simple. When you sign up to use social media you are signing up to be advertised to specifically and aggressively. When we sign our kids up and lie about their age we are telling these companies to treat them just like any other consumer.
If you are honest with yourself, the reason you’re allowing your young kids to use social media is pretty weak. Because their friends have it? Because a teacher says that’s how they contact students? There are ways around any of the reasons you think lead to your hands being tied. All it takes is your own knowledge of what being on these social media apps means for your kids and then a little bit of confidence to just say no. Stand up to your kid, you are the parent after all, or stand up to that teacher or coach. Ask them why they want to contact your 12 year old on social media anyway, does that sound appropriate to you? I submit that in nearly any other context it would not be acceptable.
You are the first line of defense. Advertising and data collection is the main issue that the government leans on when saying they are trying to protect children online. There are, however, so many other issues to be concerned with. Pornography is rampant on apps like Snapchat, Instagram, and TikTok. You se report after report of young people discussing suicide, mental health problems, and eating disorders on these apps. This information is just sitting there for our children to see. When you give in and allow them to use social media at an early age simply because you think it’s no big deal, or you trust your child, you are allowing things into their minds that cannot be unseen. You’re giving them access to a world that cannot be left behind. Once you know about or begin to contemplate these things, they are permanently a part of your psyche. We must do better. We have to be smarter about our children’s access apps with user generated content. Whether it be games, social media, or any other software. We cannot trust software companies to do the right thing. They are looking after their bottom line first. It is up to us to protect our children. Not the government, not app developers, not the schools, or even police departments and social workers. It is up to you, mom, dad, aunt uncle, grandma, and grandpa. Only you.
Podcast: Play in new window
Subscribe: Apple Podcasts | Spotify | RSS