Family Tech Blog

Tag: advertising

  • What the heck is a Quibi?

    What the heck is a Quibi?

    We’ve all seen ads for Quibi and it has officially launched. So what the heck is a Quibi? I first heard about Quibi at CES in 2019. I wasn’t sure what it was all about except that a lot of celebrities from different genres were endorsing (and likely investing) in the app. Turns out Quibi is a video streaming app designed for use on your mobile device. It was founded by Jefferey Katzenberg, of Disney productions fame, and features short, high-quality television shows news reports, sports features, and movies.

    Right now, the content on Quibi seems to be 100% original. In fact. A lot of the shows on Quibi are produced by and starring the celebrity backers that you see in the commercials. Shows star the likes of Chance the Rapper, Lebron James, Liam Hemsworth, and Chrissy Teigen.

    What the Heck Is a Quibi?

    Quibi features short-form content or normal length content split into short-form episodes. You can usually watch an episode in five to ten minutes and with episodes releasing daily it doesn’t take too long to get to the end of a series. I found myself interested in a show called Murder House Flip, a blend of true crime and home improvement. The first story, renovating a house where a gruesome murder took place thirty years ago, took three episodes to complete. Total running time was similar to that of a half-hour show on TV if you account for ad breaks.

    image: Quibi

    Watching Murder House Flip is where it clicked for me. Quibi isn’t all that different than television except for being formatted for your mobile device. It is a new concept for high definition, highly produced shows, and movies to flip to verticle mode when you tilt your phone but that’s about where the innovation stops in my opinion. Television has always been featured in short bits, split up by advertising. The difference here is that the content is a bit shorter overall, including the advertising content. I think Quibi is more of a tv channel than a world-changing app.

    What Parents Should Know

    There is currently no content on Quibi for children. The shows on Quibi, like most streaming services, are rated 14+ up to Mature. You will hear adult language and see some adult themes as well. Most content wouldn’t even be very entertaining for most younger viewers. I would rate the app 16+. As I mentioned above, the idea that Quibi is innovative is only partly accurate. Younger digital natives will see this concept as new. One show being split into several parts separated by ads is pretty new to young ones who are used to clicking play and binging, ad-free, and interruption-free with whole seasons of shows being released all at once. Those of us who lived through Saturday morning cartoons and TGIF every week aren’t so impressed.

    I will remind you that the content on Quibi is considered rated teen or higher. Many of the shows feature adult language, extreme violence, and some sexual content. While you may enjoy Quibi, since the shows are new and feature some celebrities that we all love, I wouldn’t recommend it for your kids.

    Podcast: Play in new window

    Subscribe: Apple Podcasts | Spotify | RSS

     

     

  • UPDATED: YouTube May Eliminate Targeted Ads on Kids’ Videos

    UPDATED: YouTube May Eliminate Targeted Ads on Kids’ Videos

    UPDATE 9-4-2019: This morning the FTC announced a 170 million dollar settlement with Google to end the investivations  of YouTube’s children’s data collection practices. At the same time YouTube announced they are rolling out funding for original children programming. YouTube CEO, Susan Wojcicki said that the changes proposed by the FTC could be detrimental to much of the ad revenue made by content creators who make videos targeting children. She also said that the changes are rolling out slowly over four months to give creators time to adjust their content.

    Child data security advocates are not satisfied with this fine or these changes. They were hoping for more:

    “A plethora of parental concerns about YouTube – from inappropriate content and recommendations to excessive screen time – can all be traced to Google’s business model of using data to maximize watch time and ad revenue,” said Josh Golin, the Executive Director for the Campaign for a Commercial-Free Childhood (CCFC).

    Parents should be aware that the changes to YouTube’s data collection and advertising properties are rolling out slowly but will affect both YouTube and YouTube kids. My advice as mentioned in the video below, is that parents pay close attention to the videos their children watch on YouTube. Understand that much of the content they consume is created to advertise products whether it be websites, video games, or physical products such as toys or food and candy. Advertisments will still be geared toward kids based on the videos they are choosing to watch, much like seeing commercials for toys during Saturday morning cartoons.

    8-23-2019

    YouTube’s data collection policies have garnered attention from media and government agencies alike over the past several months. After some shocking reports about child pornography on the site and restrictions handed down from the FTC, Google is finally taking some real steps to comply with the Child Online Privacy Protection Act (COPPA.) Bloomberg reported this week that YouTube will be ending targeted ads on videos intended for children. 

    Obviously, ads that target viewers use data that has been collected in order to assign advertisement to that user. If YouTube is targeting ads to children, it stands to reason that they are collecting information about them as viewers in order to create their advertising profile in the first place. This data collection is blatantly against COPPA and one of the reasons the site was investigated by the FTC earlier this year.

    YouTube has already cut advertising income from videos that feature disturbing content aimed at children and eliminated comments in videos that feature children. It is estimated that YouTube makes nearly $750m annually from advertising on children’s videos. Obviously eliminating those targeted ads could seriously hurt Google’s bottom line but they say it is the least damaging option. There are other ways for YouTube to serve somewhat targeted ads to children. The company can use ads that are chosen based on the videos they appear on, thus tying the kids’ interest in the video itself with the ad that will be served. Those who have brought complaints against YouTube about their COPPA violations aren’t expected to be satisfied with that solution either.

    The Best Way to Keep Your Kids Safe On Youtube

    What Parents Should Know

    Of course YouTube wants your children to use YouTube Kids. This is how they protect themselves from the very mess they are in now. They say that YouTube Kids doesn’t collect data from viewers and only shows ads as they relate to the video users are watching. Even so, my recommendation is that your kids only watch YouTube in a place that everyone can see what they are watching. If inappropriate content comes up you will want to see what it is. This way you can talk to your child about what they saw and how to avoid seeing that in the first place.

    Another option is to use YouTube Premium to eliminate ads all together. We use this so that when we build a playlist of videos for our kids, we can be sure that they’ll only see what we selected and not some other video ad for something we may not approve of. YouTube is trying all they can to keep their ad based ecosystem alive while staying out of dangerous apps list and tech safety expert blog posts. Only time will tell if they are able to do so. This change could be a very tiny step in the right direction. 

    Podcast: Play in new window

    Subscribe: Apple Podcasts | Spotify | RSS

  • LETS RESEARCH | Predatory Advertising in Preschooler Apps

    LETS RESEARCH | Predatory Advertising in Preschooler Apps

    The Study

    This review by Wolters Kluwer Health looked at 39 apps that target kids ages 5 and under. They reviewed the different kinds of advertising and manipulation used in the apps to encourage engagement by the young users. Researchers used Android devices and tested the most popular apps in the age category at the time.

    Types of Advertising:

    Commercial Characters – These are apps that are designed around marketing certain characters that your kids may already love. i.e. Daniel Tiger, Mickey Mouse, Bob the Builder, or Hello Kitty.

    App Teasers – Encouragement for kids to unlock the “full version” of the app.

    Ad Videos Interrupting Play – Videos that feature other apps in the marketplace by interrupting your child’s use of the current app and showing videos of gameplay.

    In-App Purchases – Items, levels, or other content that your child can’t use in the app without purchasing them. These may be items that can be used in game, costumes or costume pieces or even in-game currency that can be used to purchase other things in the app.

    Prompts to Share – Encouragement to share the app on social media sites or even just to rate it on the app store.

    Deceptive or Distracting Ads – These ads often trick your child into thinking they are playing another level of the game. Sometimes they look like they are a part of the app your child is using and then open up an app store link when tapped.

    What Parents Should Know

    To get my full thoughts on this research watch the video above. Liking it and sharing with your friends would be super helpful as well. I will say here, though, that it is critical that we as parents understand how these apps are marketing to our children and help our kids understand the difference between something they are playing or learning from and an advertisement. This study also looked at the difference between ads in paid apps vs free apps and educational apps vs entertainment. None of the results are shocking but hopefully, they are a bit eye-opening for parents who allow their kids unsupervised time on screens.

     

  • Snapchat’s New Filters Can Recognize Items in your Photos

    Snapchat’s New Filters Can Recognize Items in your Photos

     

     

    Snapchat’s new camera filters can now identify items in your photo and recommend AR graphics, borders, or stickers for you to add. The action is automatic and will insert recommendations into the filter carousel. To my knowledge you cannot turn off this feature, it is now a stock part of the Snapchat camera. The camera can recognize pets, sports equipment or events, food, and even specific locations.

    These are powerful tools for Snapchat users, especially paired with their geofilters which is strictly based on your location data. Besides just making your recommended filters more relevant, these new filters will make it easier for advertisers to target their ads more specifically. Turning off your location information won’t be enough anymore, your camera can now give advertisers clues (automatically based on software and algorithms) as to where you spend your time. This is big news for advertisers and even bigger news for tech safety and security specialists. 

    What Parents Should Know

    My advice is to always turn off the location data on your kid and young teen’s phone. I recommend only sharing location information when you’ve left somewhere, never while you’re there. There are many reasons for that advice, including not alerting people that you aren’t home and not making it easier for predators to figure out where you spend your time. If your camera is using the things in your photos to tag your location then you have lost control over your location data. That, to me, is a problem. Snapchat has been on my uninstall list for a while and this news just strengthens my case against it. Snapchat’s goal is to service financially and they are now making decisions to make their product the best advertising tool available to brands all over the world. This means forsaking the privacy and security of their users and most of their users are your teens. Uninstall Snapchat now. There…I said it.

  • Snapchat Brings the “Real World” to Your Story with Context Cards

    Snapchat Brings the “Real World” to Your Story with Context Cards

    Snapchat is hoping to make your Snaps and public story even more beneficial to advertisers. This is becoming more and more possible as they continue to update. The recent addition of “Context Cards” may be the feature that sets Snapchat apart as a social media advertising. Context Cards is an informational feed that highlights content from Snapchat’s partners. This content will include information like phone numbers, menus, maps, and ratings.

    Context Cards display information about the Snap you’re viewing – powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop. – SnapInc.com

    Here’s how it will work. You will see a Snap shared to a public story and it will say “More” at the bottom. When you swipe up you’ll see the timeline style list of different information cards. Continue swiping up to see more or tap on the information to learn more or perform an action. You can hail an Uber or Lyft ride, make a call, view a menu, or see reviews or a website. The goal is to take you to the information you need without leaving Snapchat, as well as to encourage advertisers to build more ads for Snapchat Stories.

    What Parents Should Know

    These new features in Snapchat are meant to encourage more real-world engagement. You probably noticed the video featured college kids going all over town joining their friends at their current party location. They use Context Cards to know exactly where their friends are and what they’re doing there and even how to get there themselves. The problem for parents is that your kids aren’t members of the age group that is featured in this video. Decisions made to strengthen a company’s advertising abilities can often introduce more safety or privacy concerns for our younger users.

    I recommend encouraging your kids’ to have location information turned off for Snapchat. The especially should turn their SnapMap to ghost mode. Young users should always set location and sharing settings to as private as possible. Leaning towards privacy is going to render Context Cards basically useless on Snapchat. This may annoy your kids. (It may not because it may just look like annoying advertising.) If it does annoy your kids I recommend you stand your ground and still encourage them to keep their online presence as private as possible.

  • Disney Being Sued for “Spying on Children”

    Disney Being Sued for “Spying on Children”

    Disney is in the news again and this time it’s for spying. Apparently, over 40 of the smartphone/tablet games released by Disney have ad tracking built in. That is usually not a surprise when you’re using an app but when the apps are intended for children it changes the game completely. The Children’s Online Privacy and Protection Act puts certain limits on what a website or app are allowed to do with information collected from individuals under 13 years of age. Using their information for ad tracking isn’t allowed under COPPA guidelines and a resident of California is taking the company to court because of this policy.

    AvengersNet, Beauty and the Beast, Cars Lightning League, Club Penguin Island, Disney Gif, Frozen Free Fall, and many more apps have all been discovered to be collecting data entered by the children using the apps so that Disney can sell it to advertisers. This information is then used to easily target children with these advertiser’s marketing campaigns. Information such as geolocation, age, web history, email address, and full name are collected in many of these games and are quite valuable to marketing companies. Disney can also use this information to better target the advertising built into their own apps.

    Disney has paid fines for misuse of information before. In 2011, Playcom, a Disney subsidiary paid 3 million in fines for collecting email addresses, full names, and other information from minors.  There’s obviously money to be made from collecting personal information. The question is how can we keep this from happening to our kids?

    What Parents Should Know

    This is why so many apps are free. You’re not paying with money but you’re paying with information. When you or your kids use an app, you should always assume your information is being collected. Sites and apps save passwords, email addresses, and usernames to use on their site but they don’t have to just store that information. They can use that info to make more money as well. There is no way to avoid having the information you enter into apps, software, and websites collected for purposes outside of your control. The key is to control what information you put into those apps.

    There are browsers and plugins that will help you avoid ad tracking. You can search with DuckDuckGo instead of Google, for instance. You can install the AdBlocker extension for Google Chrome to keep some sites from taking your information. The problem is that many of these sites know that blockers are in effect and won’t release all of the features of their site until you disable them. Apps come with tracking built in so there isn’t really any way to avoid letting them take your information. My advice is to only enter information that you would be willing to make public. If you wouldn’t put it on an advertising survey for some company then you shouldn’t enter it into their site or app either.

    As for your children, you have to take the same precautions as you would yourself. In fact, consider being even more strict with the information you enter into the apps your children use. Don’t let them use their real full name or their social media account usernames. Don’t allow them to enter their email address or any contact information. You should enter whatever info you would for yourself and then allow them to use the app. I have a “family” email address that I use for apps or software that want an email address from my kids. My children don’t even know the address or login information, it’s strictly to use for logging in to a couple of the educational or silly game apps they like to use. These are a few of the things you can do to protect your kids from being tracked for advertising. It’s important that they understand that whatever information they enter online will immediately be outside of their control. Teach them to keep private things private. This will protect them from so much more than just advertising.

     

     

  • You Can Now See What Advertising Data Twitter Has on You

    You Can Now See What Advertising Data Twitter Has on You

    A new update today from Twitter allows users to look at the information that’s been gathered about them by Twitter and by “partner” advertisers. Not only can you view this information but you can edit it as well. If you don’t like a category you’ve been placed in, you can simply uncheck that option and opt out of the advertising for that topic. I took it for a spin and was surprised at a few of the assumptions that were made.

    First of all, I was on the list for pretty much every type of food. Packaged food, fresh food, deli meats, non-dairy milk, and the list goes on and on. Apparently I’m an eater. I was also labeled the mother of 3+ children. It’s half right. I’m the FATHER of four kids. Obviously I am being targeted for minivans and pick up trucks and family vacation packages. It was even pretty spot on with my annual income. Kind of crazy, really.

    Here’s how you can check out your Twitter ad data for yourself:

    What Parents Should Know

    It’s pretty safe to assume that if Twitter has this information about you then your other social media platforms have the same information or even more. This info can be helpful to us because it helps connect us with the products we want or need. It can be troublesome, though, to think about all of the data that’s been gathered about us and especially our kids. I recommend you use this new feature as a tool. If you have a Twitter account then use the steps above to go check out your ad data and learn about what you reveal about yourself with your online behavior. Then, talk to your kids about what you’ve found. If your kids have a Twitter account then you should have them go take a look at their information as well. Then have a conversation with them about how they represent themselves online and what this date means in real life. Here are a few talking points.

    1. Advertisers track information from all of your internet activity. Not just what you post on social media.
    2. When you click “I Accept” on any Terms and Agreements for a website or social service you’re agreeing to allow them to have this advertising information.
    3. Since this advertising info is being collected you should keep that in mind while you surf the internet. Remembering that info is being saved could help you think twice about unhealthy internet habits.

    Using a tool as vast as the internet has its tradeoffs. You’re going to have to give a little in order to get the benefits that the world wide web has to offer. In this case, twitter is allowing you to see a bit of what you’re paying. Thankfully, they’ve also given you a bit of control. Being able to turn off advertising options for different topics is a cool feature that I hope will show up on more social media services. In the mean time, remember to keep talking to your kids about how they use the internet and be sure to be a good example yourself.

  • Interactive Advertising Coming to Snapchat

    Interactive Advertising Coming to Snapchat

    I’ve heard marketers say that it is their job to ruin everything. Well, the cameras and filters built into our favorite social media platforms are proving that. Today Snapchat announced they’re launching advertiser access to their Geo filters and camera “lenses.” This means that you can use the augmented reality settings to not just make yourself look like a puppy but also to advertise for your favorite restaurant, the latest movie coming out, or a special event.

    A few weeks ago Facebook announced that they would be opening up the lenses to more developers. This will also increase advertiser use of these products. So now Instagram, Snapchat, and Facebook will all be serving up interactive advertising to our kids.


    What Parents Should Know

    These updates are just one more way that advertising can get to our kids. We know that marketers are only after our money, that’s no surprise and should be expected. However, we have to know our kids and decide if we are OK with them being advertised to in this way.

    My advice is that parents take a look at these Geo filters and lenses and see what they could potential be advertising to your kids. Again, Snapchat is on our uninstall list and advertising is the main reason. Today’s news only strengthens that position.

  • The Risks of a Fully Connected Home Part 2

    The Risks of a Fully Connected Home Part 2

    The Internet of Things has made its way into our homes and we are becoming increasingly used to being tracked and monitored. In this, part two, of our connected home series, we’ll look at advertising and what it means to our privacy, our homes, and our families.

    Advertising

    Our society has become so accustomed to our data being used to advertising that we aren’t even creeped out by the ads on Facebook reflecting our Amazon searches last night. When we get spam email based on what we did online last week, we just hit the delete button and think nothing of it. Individualised targeted advertising is a part of everyday life now and that’s probably not ok. When everything in our home is connected to the network we are feeding data miners with so much advertising fodder that it will become impossible to ignore the onslaught of targeted ads we will recieve. Imagine when your fridge can tell that you’re out of milk, so you get an advertisement for a coupon at Walmart in your email fifteen minutes after you’ve poured the last bit into your cereal. That sounds a bit creepy to me.

    When products like Google Home are “always listening” we have to wonder what some of that innocent conversation data can be worth to advertisers. Currently the policy is to not store any of that information but will the financial bottom line ever outweigh the disapproval of consumers? Is it possible that we will get so used to this targeted advertising that we won’t be phased by it anymore? Imagine standing on your back porch talking to your spouse about wanting to enclose it someday to make a screened in sitting area. What if, the following day, you saw advertisements for builders, finish carpenters, and handymen? Would that freak you out? Right now it may but if we continue to adapt to the “internet of things” we will soon take, even that level of targeted advertising, in stride. It will just become normal, everyday life. Especially for our children.

    What Parents Should Know

    Keep in mind that your children are a multi-billion dollar industry. Every time they play a game online or watch a video, they’re being marketed to. There is no way to avoid some of that marketing but there are ways to be smart about how we allow the corporations that sell us everything we use to come in contact with our children. As mentioned in part one, experts advise that if you are concerned about potential breaches in privacy while using a smarthome or digital personal assistant you should just avoid getting one. If you’re someone who thinks that the conveniences outweigh the potential concerns then take the steps necessary to shield your kids from targeted advertising as much as possible.

    Set parental controls if your devices have them. Make sure your usernames and passwords have been changed from the default ones and that you have read and understand the privacy terms of the product you have purchased. Set any privacy settings that may be available with your children in mind, not just yourself or other adults. Always remember that your child can activate Alexa, Echo, or Google Home as easily as you can. They aren’t equipped with voice recognition (yet) so you must have the safety features set up before you allow your child to use your digital PA. More on those safety settings in part three, tomorrow.

  • Advertising on Snapchat Gets Creepy 

    Advertising on Snapchat Gets Creepy 

    Snapchat’s Always Been About Privacy

    The initial appeal of Snapchat was the disappearing images. The idea was that your conversations with friends stayed between you and them. It was a novel concept in a world where anyone who wants can comment on your post on Facebook or Retweet you on Twitter. SNAP inc., the company that now develops Snapchat even let the privacy theme stay in the way they allowed advertisers to use their site. Last fall a feature allowed business accounts to import their email and phone contacts to target current customers with advertising but that meant the companies were using information that already belonged to them.

    The new announcement about advertising  means that marketers can use data from a third party data collection agency to target their audience based on what they do outside of snapchat. You know the feeling when you follow a whim and lookup the entire collectors set of Star Trek The Next Generation on Amazon and then see the ads for Star Trek pages on facebook the next day? Well, now the same icky feeling is available on Snapchat.

    The silver lining here is that you can opt out of targeted advertising on your accounts page. Snapchat has yet to release an in-app announcement notifying users of the addition or the option to toggle it off though.

    Snapchat’s CEO Said Ad Targeting is Creepy

    “I got an ad this morning for something I was thinking about buying yesterday, and it’s really annoying” Spiegel declared. “We care about not being creepy. That’s something that’s really important to us.” – Snap CEO Evan Spiegel

    Snap is a Real Company Now

    In September of 2016, Snapchat changed their company name to SNAP Inc. This led to some changes in how they did business, including adding hardware (Spectacles) to their repertoire. It has also meant that some of their earning decisions have changed and this step to provide more accurate advertising to companies who use Snapchat for marketing is a perfect example of one of those decisions.

    SNAP isn’t a company that makes an app for High Schoolers anymore. According to the latest reports Snapchat brags 301 million monthly users and are projected to earn over $900 million in advertising in 2017. That’s right, it’s time to take snapchat seriously. The app was largely considered a young person’s trend for a while after it launched but it has quickly become a serious part of the Social Media landscape. In fact ages 18-30 are one of their fastest growing user demographics. When you take all of this into account you realize that this shift in the view of targeted marketing was just a matter of time.

    Marketing Ruins Everything

    Remember when email was simpler? You had one address and just used it to chat with family or to do business. Now you have to have your spam address, newsletter address, family address, signup address, business address, and the email you never check anymore. This all happened because marketers ruin everything.

    Facebook was all about social connection, now you can’t scroll through three posts without a sponsored ad beckoning to you to buy some monthly box of uselessness. Marketers ruined Facebook too. Don’t get me started on YouTube. Sitting through a lame movie trailer before you can watch the cool movie trailer you clicked through to see…it’s all too much.

    It looks like Snapchat is next in line. The inclusion of ad targeting by Snap will allow everything, even some of your offline behavior, to influence the advertising you will see on your Snapchat story.

    What Parents Should Know

    Snapchat makes a lot of appearances on this site because it’s one of the most relevant social media apps out there. I recommend understanding the app and how it works if you’re the parent of a teenager. If they don’t use the app then they want to and you will need to be knowledgeable about it before you make the decision whether or not to let them start Snapping. While sexting is always a concern on any messaging app, the marketing announcement today confirms what I have been saying since this fall. Advertisers want to notify your teenager when they have a new message for them and Snapchat just made it even easier for them.