Family Tech Blog

Tag: ads

  • What the heck is a Quibi?

    What the heck is a Quibi?

    We’ve all seen ads for Quibi and it has officially launched. So what the heck is a Quibi? I first heard about Quibi at CES in 2019. I wasn’t sure what it was all about except that a lot of celebrities from different genres were endorsing (and likely investing) in the app. Turns out Quibi is a video streaming app designed for use on your mobile device. It was founded by Jefferey Katzenberg, of Disney productions fame, and features short, high-quality television shows news reports, sports features, and movies.

    Right now, the content on Quibi seems to be 100% original. In fact. A lot of the shows on Quibi are produced by and starring the celebrity backers that you see in the commercials. Shows star the likes of Chance the Rapper, Lebron James, Liam Hemsworth, and Chrissy Teigen.

    What the Heck Is a Quibi?

    Quibi features short-form content or normal length content split into short-form episodes. You can usually watch an episode in five to ten minutes and with episodes releasing daily it doesn’t take too long to get to the end of a series. I found myself interested in a show called Murder House Flip, a blend of true crime and home improvement. The first story, renovating a house where a gruesome murder took place thirty years ago, took three episodes to complete. Total running time was similar to that of a half-hour show on TV if you account for ad breaks.

    image: Quibi

    Watching Murder House Flip is where it clicked for me. Quibi isn’t all that different than television except for being formatted for your mobile device. It is a new concept for high definition, highly produced shows, and movies to flip to verticle mode when you tilt your phone but that’s about where the innovation stops in my opinion. Television has always been featured in short bits, split up by advertising. The difference here is that the content is a bit shorter overall, including the advertising content. I think Quibi is more of a tv channel than a world-changing app.

    What Parents Should Know

    There is currently no content on Quibi for children. The shows on Quibi, like most streaming services, are rated 14+ up to Mature. You will hear adult language and see some adult themes as well. Most content wouldn’t even be very entertaining for most younger viewers. I would rate the app 16+. As I mentioned above, the idea that Quibi is innovative is only partly accurate. Younger digital natives will see this concept as new. One show being split into several parts separated by ads is pretty new to young ones who are used to clicking play and binging, ad-free, and interruption-free with whole seasons of shows being released all at once. Those of us who lived through Saturday morning cartoons and TGIF every week aren’t so impressed.

    I will remind you that the content on Quibi is considered rated teen or higher. Many of the shows feature adult language, extreme violence, and some sexual content. While you may enjoy Quibi, since the shows are new and feature some celebrities that we all love, I wouldn’t recommend it for your kids.

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  • UPDATED: YouTube May Eliminate Targeted Ads on Kids’ Videos

    UPDATED: YouTube May Eliminate Targeted Ads on Kids’ Videos

    UPDATE 9-4-2019: This morning the FTC announced a 170 million dollar settlement with Google to end the investivations  of YouTube’s children’s data collection practices. At the same time YouTube announced they are rolling out funding for original children programming. YouTube CEO, Susan Wojcicki said that the changes proposed by the FTC could be detrimental to much of the ad revenue made by content creators who make videos targeting children. She also said that the changes are rolling out slowly over four months to give creators time to adjust their content.

    Child data security advocates are not satisfied with this fine or these changes. They were hoping for more:

    “A plethora of parental concerns about YouTube – from inappropriate content and recommendations to excessive screen time – can all be traced to Google’s business model of using data to maximize watch time and ad revenue,” said Josh Golin, the Executive Director for the Campaign for a Commercial-Free Childhood (CCFC).

    Parents should be aware that the changes to YouTube’s data collection and advertising properties are rolling out slowly but will affect both YouTube and YouTube kids. My advice as mentioned in the video below, is that parents pay close attention to the videos their children watch on YouTube. Understand that much of the content they consume is created to advertise products whether it be websites, video games, or physical products such as toys or food and candy. Advertisments will still be geared toward kids based on the videos they are choosing to watch, much like seeing commercials for toys during Saturday morning cartoons.

    8-23-2019

    YouTube’s data collection policies have garnered attention from media and government agencies alike over the past several months. After some shocking reports about child pornography on the site and restrictions handed down from the FTC, Google is finally taking some real steps to comply with the Child Online Privacy Protection Act (COPPA.) Bloomberg reported this week that YouTube will be ending targeted ads on videos intended for children. 

    Obviously, ads that target viewers use data that has been collected in order to assign advertisement to that user. If YouTube is targeting ads to children, it stands to reason that they are collecting information about them as viewers in order to create their advertising profile in the first place. This data collection is blatantly against COPPA and one of the reasons the site was investigated by the FTC earlier this year.

    YouTube has already cut advertising income from videos that feature disturbing content aimed at children and eliminated comments in videos that feature children. It is estimated that YouTube makes nearly $750m annually from advertising on children’s videos. Obviously eliminating those targeted ads could seriously hurt Google’s bottom line but they say it is the least damaging option. There are other ways for YouTube to serve somewhat targeted ads to children. The company can use ads that are chosen based on the videos they appear on, thus tying the kids’ interest in the video itself with the ad that will be served. Those who have brought complaints against YouTube about their COPPA violations aren’t expected to be satisfied with that solution either.

    The Best Way to Keep Your Kids Safe On Youtube

    What Parents Should Know

    Of course YouTube wants your children to use YouTube Kids. This is how they protect themselves from the very mess they are in now. They say that YouTube Kids doesn’t collect data from viewers and only shows ads as they relate to the video users are watching. Even so, my recommendation is that your kids only watch YouTube in a place that everyone can see what they are watching. If inappropriate content comes up you will want to see what it is. This way you can talk to your child about what they saw and how to avoid seeing that in the first place.

    Another option is to use YouTube Premium to eliminate ads all together. We use this so that when we build a playlist of videos for our kids, we can be sure that they’ll only see what we selected and not some other video ad for something we may not approve of. YouTube is trying all they can to keep their ad based ecosystem alive while staying out of dangerous apps list and tech safety expert blog posts. Only time will tell if they are able to do so. This change could be a very tiny step in the right direction. 

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  • Instagram and Snapchat go Full Consumer Sales, Will Your Kids Migrate?

    Instagram and Snapchat go Full Consumer Sales, Will Your Kids Migrate?

    If it seems like every time you find the social media platform you like it gets ruined by marketers and salespeople that’s because that is exactly what is happening. First it was advertising, random ads showing up in between your friend’s IG Stories about their kids and coffee shop visits, now we’re seeing actual shopping being added to social media. Snapchat and Instagram seem to be going the way of Facebook by adding ways for companies to add products to their stories so you can shop right inside the app. 

    Instagram has expanded their discover section (when you tap the search icon) to include a shopping tab. This tab will be populated with products that are relevant to your activity on Instagram and will lead you to story posts that allow you to tap on products directly to make a purchase. Snapchat is also going to be adding in-app shopping with “Collections.” Collections will show up in between your friend’s stories and on the Discover page. These posts will give you the ability to actually select items you’d like to buy from within the app.

    What Parents Should Know

    You can expect to see these new shopping features roll out on Instagram and Snapchat over the next several days. Some have already been added. Your kids will notice them too and I expect a couple of different responses. First, kids are used to being advertised to. It happens to them all day long every single day. There is advertising in social media, in their games, and between all of the YouTube videos they watch. Many kids won’t be phased and may even find some useful stuff to buy in Instagram or Snapchat. 

    Secondly, I can see kids getting annoyed with the over focus on ads and migrating to a different option for their social media experience. Many kids already enjoy messaging through ad lite options like WhatsApp and Kik. They video chat with their friends through Houseparty, WhatsApp, GroupMe, or WeChat instead of Snapchat, IG, and Facebook messenger. I imagine their social media profiles will become more of a place to present the best versions of themselves instead of where they go to mindlessly scroll a timeline and connect with friends. 

    As parents, we should always know what apps our kids are using to connect with their friends. Do these apps require age verification are the default settings open and public so that anyone on the app can contact our kids? These are the questions we have to ask ourselves and our kids when they move from one social media platform to the other. Instagram is already so full of moms and dads that many kids are setting up secret “spam” accounts to avoid their oversight. The shopping features being added could lead to more kids moving on to other apps. Keep an eye on their downloads and on this site to see what they’re downloading. 

  • You Can Now See What Advertising Data Twitter Has on You

    You Can Now See What Advertising Data Twitter Has on You

    A new update today from Twitter allows users to look at the information that’s been gathered about them by Twitter and by “partner” advertisers. Not only can you view this information but you can edit it as well. If you don’t like a category you’ve been placed in, you can simply uncheck that option and opt out of the advertising for that topic. I took it for a spin and was surprised at a few of the assumptions that were made.

    First of all, I was on the list for pretty much every type of food. Packaged food, fresh food, deli meats, non-dairy milk, and the list goes on and on. Apparently I’m an eater. I was also labeled the mother of 3+ children. It’s half right. I’m the FATHER of four kids. Obviously I am being targeted for minivans and pick up trucks and family vacation packages. It was even pretty spot on with my annual income. Kind of crazy, really.

    Here’s how you can check out your Twitter ad data for yourself:

    What Parents Should Know

    It’s pretty safe to assume that if Twitter has this information about you then your other social media platforms have the same information or even more. This info can be helpful to us because it helps connect us with the products we want or need. It can be troublesome, though, to think about all of the data that’s been gathered about us and especially our kids. I recommend you use this new feature as a tool. If you have a Twitter account then use the steps above to go check out your ad data and learn about what you reveal about yourself with your online behavior. Then, talk to your kids about what you’ve found. If your kids have a Twitter account then you should have them go take a look at their information as well. Then have a conversation with them about how they represent themselves online and what this date means in real life. Here are a few talking points.

    1. Advertisers track information from all of your internet activity. Not just what you post on social media.
    2. When you click “I Accept” on any Terms and Agreements for a website or social service you’re agreeing to allow them to have this advertising information.
    3. Since this advertising info is being collected you should keep that in mind while you surf the internet. Remembering that info is being saved could help you think twice about unhealthy internet habits.

    Using a tool as vast as the internet has its tradeoffs. You’re going to have to give a little in order to get the benefits that the world wide web has to offer. In this case, twitter is allowing you to see a bit of what you’re paying. Thankfully, they’ve also given you a bit of control. Being able to turn off advertising options for different topics is a cool feature that I hope will show up on more social media services. In the mean time, remember to keep talking to your kids about how they use the internet and be sure to be a good example yourself.