If it seems like every time you find the social media platform you like it gets ruined by marketers and salespeople that’s because that is exactly what is happening. First it was advertising, random ads showing up in between your friend’s IG Stories about their kids and coffee shop visits, now we’re seeing actual shopping being added to social media. Snapchat and Instagram seem to be going the way of Facebook by adding ways for companies to add products to their stories so you can shop right inside the app.
Instagram has expanded their discover section (when you tap the search icon) to include a shopping tab. This tab will be populated with products that are relevant to your activity on Instagram and will lead you to story posts that allow you to tap on products directly to make a purchase. Snapchat is also going to be adding in-app shopping with “Collections.” Collections will show up in between your friend’s stories and on the Discover page. These posts will give you the ability to actually select items you’d like to buy from within the app.
What Parents Should Know
You can expect to see these new shopping features roll out on Instagram and Snapchat over the next several days. Some have already been added. Your kids will notice them too and I expect a couple of different responses. First, kids are used to being advertised to. It happens to them all day long every single day. There is advertising in social media, in their games, and between all of the YouTube videos they watch. Many kids won’t be phased and may even find some useful stuff to buy in Instagram or Snapchat.
Secondly, I can see kids getting annoyed with the over focus on ads and migrating to a different option for their social media experience. Many kids already enjoy messaging through ad lite options like WhatsApp and Kik. They video chat with their friends through Houseparty, WhatsApp, GroupMe, or WeChat instead of Snapchat, IG, and Facebook messenger. I imagine their social media profiles will become more of a place to present the best versions of themselves instead of where they go to mindlessly scroll a timeline and connect with friends.
As parents, we should always know what apps our kids are using to connect with their friends. Do these apps require age verification are the default settings open and public so that anyone on the app can contact our kids? These are the questions we have to ask ourselves and our kids when they move from one social media platform to the other. Instagram is already so full of moms and dads that many kids are setting up secret “spam” accounts to avoid their oversight. The shopping features being added could lead to more kids moving on to other apps. Keep an eye on their downloads and on this site to see what they’re downloading.