Many parents purchase their children a tablet without taking built in parental controls into consideration. Amazon’s addition of the Parent Dashboard should cause most parents to lead towards a Kindle Fire tablet. Amazon FreeTime has been available for a little while and allows parents to set child profiles, manage content, set time limits and bedtimes, and feature’s curated content. The Parent Dashboard, launching today, takes FreeTime to the next level by giving parents a breakdown of their kids digital habits. The app will allow parents who have set up FreeTime to see the time your kids have spent on certain apps. You can see what they’ve been reading and watching and it even suggests discussion starters for the content your children have been consuming.
FreeTime features tens of thousands of apps, books, websites, and videos. The built in web browser only allows pre-approved content and features age appropriate Amazon prime videos. All of this content is curated by an actual editorial team. They watch videos through to the end and read every page of every book to be sure it’s suitable for the age group it’s listed under. This is not filtering based on algorithms, it’s work done by live people to help you protect your kids. They’re keeping in mind that you don’t want your kids to run in to something online that they’re not ready to see. In factKurt Beidler, director and general manager of Amazon FreeTime, told Digital Trends: “We take a conservative approach.”
What Parents Should Know
It seems like the internet safety market is always trying to play catch-up with the latest online and social media trends. The stuff we don’t want our kids to see always seems to creep its way onto every platform. The only true way to keep inappropriate content away from our kids is for human eyes to make the distinction between what is suitable and what is not. The human editorial team for Amazon FreeTime is one of the first of its kind, surveying content with a conservative, kid’s health comes first mindset that we can hopefully take comfort in.
I don’t usually recommend getting devices for our young children but I understand that many parents or grandparents will insist. If that is you or someone you love, may I suggest the Kindle Fire Kid Edition. This thing comes pre-loaded with the kid friendly content and a 12 month subscription to FreeTime. Yes, FreeTime is a pay subscription based service. It’s $2.99 per child or $6.99 per family. That’s not a lot to pay for your own team of content curators working to help your children be safer online. No, I don’t have an affiliate link to promote. I just think this is a great option for families.
I do recommend, as always, talking to your children about what is appropriate online and what is not. I recommend they know that you are the safe place to come to if they see something that they shouldn’t see. Obviously the goal is to keep this from happening and using Amazon FreeTime with the Parent Dashboard is a great step in that direction.